Dragorossi should continue to go against the trend. Really, I cannot see any stupid looking extra small easy to paddle plastic trash chunk box anymore that looks like a waist bucket.
Look at boats like the new bliss sticks or jacksons. They look so damn unimpressive whatever you do with them, except looping. Take a Riot Slice and put it on a wave, even if you don't do any tricks it looks much more impressive and cooler than any of the new spud boats if you just do a few spins with right technic, grils will tell you...
Dragorossi should continue to focus on carving and style to get kayaking as close as possible to real board surfing. Not just in terms of the latest performance speed and carving, but also in terms of looks. Build a short (at least 2 meteres) not to wide, nice looking surfboard like boat with not so much volume and defined ends which are not cut off. A DR Kayaker should feel as if he is a surfer without any big air tricks in mind, against the grain! DR will never beat Jackson Kayaks when it comes to competition crap and should not try to do so, you need a team for that that trains the hell out of their asses. The boats looks stupid and uncool on a wave because they look like crap on land. Get back some soul into kayak designs. And for god sake please provide differnet sizes for smaller paddlers and smaller cockpits.
DR Boats should look smooth and elegant because they surf smooth and elegant. DR Paddler want to be surfers, but unfortunately they have learned kayaking

Forget about tricks and butt bounce, just go for the carve and spin style and send out a different message to the kayaking community: Freestyle kayaking is about show and fun. Show means a person not involved in kayaking should look at a paddler on a wave and say, wow, say woman for example

! Most people who are not into kayaking cannot even differntiate between an airscrew and an unfortunate "almost" washout recovery roll with those new small boats...they just look unimpressive whatever you do with them.
When the pros like Eric Jackson pull off in a stars it looks great, but take a medium to advanced paddler and it is not impressive to watch at all. Kayaking has gone backwards to gain attention because of short stupid looking boats. The average paddler needs a boat that surf like a fish in a completely new package and marketed in a completly new way. We have achieved speed and loosness but we did forget the style and message around that.
Many people would buy a kayak from the looks. DR Kayaks should only be available in white with defined decent really excellent designer graphics to stand out against all other kayaks. Not luxury or stuff like that, incorporate the surf feeling into your boats and people will buy bacause many people want to be different from the crowd. This is exactly the right time to make a change.
What boats should you build: DR Glide Reloaded - The Essence of Surfing A small super lightweight feature packed new glide in all white, not too difficult to paddle marketed at river surfing only neglecting tricks except spinning and carving eddy jumping. Not an intermediate or advanced design, a super easy to paddle pro design. Reduced volume to get closer to the surfboard look.
Because this is what most people do, they paddle down a river which is not too difficult and want to play on waves because this is what is really fun. Only very few people paddle down a river and do hole tricks, it is too dangerous for many in an often unknown often cold environment and too exhausting. DR is about paddling down a river with style and surf as much as you can, catch eddies as much as you can, because this is fun. But you have to market this in a way because people want to be cool heros bastards. Carthwheeling and hole moves are for ego but I personally don't feel fun during exhausting hole sessions, it cannot be compared to surfing and gliding. This is what you have to bring home to your customers. They don't have to pull stupid moves that look crappy to be super cool, they just have to be surfers on a river...a new sport......this can be marketed as the top end of pro kayaking "surfing hard" The boat should come with a POV movie like "surfing hard - this is pro kayaking on a river". Show how cool it looks to just surf, spin and carve hard on great locations with rock music backgound. Create the modern "endless summer" for kayaking
Cheers,
Surfer